Guidelines
Our guidelines describe how to apply the brand elements in specific contexts and situations.
By using our brand elements consistently, we unify the brand experience across all touchpoints and business aspects, creating brand recognition and making our communication more impactful. Here is an overview of Scania’s identity guidelines.
Digital applications
Digital design is key for a coherent and premium brand and user experience across all of Scania’s digital touchpoints.
Events
The brand assets in the Scania brand toolbox support branding and communication at events.
Exhibitions
If applying these guidelines Scania will appear as one and the same company across every exhibition.
Film
The principles for applying the brand assets on film and motion outline the do’s and dont’s when producing film.
Independent companies
Independent distributors and dealers need the right balance between Scania’s visual identity and their own.
Interior identity
This guideline covers the customer reception, retail shop and the back-office areas at Scania dealers and workshops.
Internal communication
Use the Scania brand guidelines and assets to create clear and professional internal communication.
Merchandise
Scania merchandise generates brand awareness, and creates a bond to Scania.
Office, email and stationery
Guidelines and templates for e-mails, Teams, wallpaper and stationery.
Service vehicles
All Scania dealers and workshops should have service vehicles with a uniform and clear graphic identity.
Signage
Scania signs help customers recognise that they are at an authorised Scania dealer.
Social media
This guideline explains how to use branding in social media channels such as Facebook and Instagram.
Special edition vehicles
This page includes rules for decoration (e.g. striping) and naming of special edition vehicles.
Workwear
To convey trust and make Scania personnel easily identifiable, workwear guidelines are available.
Visit the Brand elements section to learn more about our brand elements, such as logotype, typography, colours and imagery.
And download the right templates to ensure a correct and uniform use of the brand identity.
You can also read more about the foundations for our brand such as the brand platform, our single-brand strategy and design strategy.
Read about brand elements
Download template
Brand foundations